Discover why digital advertising is effective for reaching your customers and building brands.
This page is home to key stats on usage, and research packed with all the insight you need to prove digital advertising offers reach, 结果, 并返回. You will also find tips and 工具 to help you use it most effectively, as well as all of our research on digital effectiveness in a selection of downloadable, bite-sized charts that you can pop into your own presentations.
数字无处不在
2小时
per day on average was spent on social media in 2022
3小时32分钟
spent online per day per adult in 2022
18.900万年
people tuned into on-demand music services every week in 2022
Digital works hard for your brand
Digital is cost effective
A snapshot from a wider Kantar study that indicates digital display can make your budget go further on awareness, 协会, 和动力.
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Digital offers scale to ensure you reach your audience
Key stats that demonstrate we are spending more time online than ever before, providing more opportunities to see your brand.
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IAB UK research in collaboration with Kantar Millward Brown, OnDevice 研究 and 研究 and Analysis of Media (RAM), collated 结果 from 675 individual campaigns from 2008 through 2017 to see whether digital display advertising is effective.
Analysis of these campaigns demonstrated that digital advertising is effective across key marketing metrics, 包括意识, 品牌认知, 教育, 销售意向.
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可下载的图表
We’ve compiled key killer stats on digital effectiveness in a selection of handy, one-slide decks you can pop into your own presentations.
The role of digital across the advertising funnel
IAB UK and On Device 研究 have analysed 516 ad campaigns globally to understand how advertisers can maximise digital’s effectiveness across the advertising funnel.
In line with our findings, we developed 10 best practice principles to help advertisers maximise digital’s effectiveness across the funnel.
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How to improve your digital advertising
5 rules of effectiveness
We teamed up with Kantar to analyse and test factors that create an effective digital display campaign, identifying key rules for getting it right.
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5 ways to maximise ad attention online
Along with with eye-tracking specialists Lumen and IPSOS MORI, we identified ways in which brands can boost the attention of their digital ads.
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5 rules to ensure the quality of your digital advertising
使用显示 & Data Steering Group and Sparkler, we set to understand what factors consumers consider key to a high-quality digital ad.
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We’ve compiled key killer stats on digital effectiveness in a selection of handy, one-slide decks you can pop into your own presentations.
更多关于有效性的信息
中小企业的工具
Created for small UK businesses to help unlock the value of digital advertising to drive more sales, 提高认识, 帮助你成功.
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案例研究
We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising.
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Adspend分析器
Put the power of our Digital Adspend study in your hands with the flexibility to build handy charts using over 20 years of data.
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